MediaCom India, the media independent division of Trikaya Grey Advertising, has brought out Quick Access, a compact and easy to carry information database. Following on the heels of its two editions of The Ready Reckoner, Quick Access is a pocket database that provides information on: demographic dispersion of population, reach of mass media, penetration of 24 product categories (ranging from consumer durables to household FMCGs to personal products.) It covers top 23 Indian cities and states and is based on data released by the Indian Readership Survey, Round I of 1999. Quick Access is available in a user-friendly format, in the form of a spring fold, slightly larger than a credit card.

Viewing business

In line with its strategy to serve its clientele better both in India and abroad, The Ambassador Hotel has opened a business centre called `The View' - a new concept for today's enterprising business traveller, an office away from the comfort of his own office. `TheView,' which houses two state-of-the-art conference rooms and two rooms covering an area of 2000 sq ft, includes facilities like video-conferencing, e-mail, internet connectivity on leased lines, LCD projector, conference kits, banner board, courier pick-ups, interpreter and a private secretary. As a start, the millennium pricing will be 20 per cent less than during the forthcoming year.

Saying it with diamonds

`Diamond I.Ds' is a brand that has been launched by Popley Group Jewellers. They are ready-to-wear gold pendants studded with seven diamonds, bearing initials from A to Z. Priced at Rs 4,995 MRP, each pendant is packed in a tamper-proof pack and comes with a Certificate of Guarantee.

Radisson-Stanchart package

The newly opened Radisson Hotel in Kathmandu has tied up with Standard Chartered Bank to promote their Believe in the Best package to Standard Chartered Gold Card holders. Attractively designed mailers are being mailed out by Standard Chartered bank this month to its 40,000Gold Card holders. The Card holders can avail of a 6 day-5 night stay instead of the package offer of 5 days-4 nights. The Believe in the Best package, costing Rs 20,500, entitles guests to take a complimentary BPL gift of their choice, airport-hotel-airport transfers, plus other provisions. Moreover, a guest can participate in a slogan contest by simply filling in a questionnaire and hope to win a Santro.