Pepsi Foods Ltd is organising the 2nd Pepsi Youth Cricket Series '99 from September 7-15 to select 14 talented cricketing youngsters from six metros. Pepsi's initiative, in conjunction with local cricket associations and ex-cricketers, is aimed at promoting cricket at the grassroot level and associating the brand with youth and cricket.

Says Harit Nagpal, vice president, marketing, Pepsi Foods Ltd, ``The event will endear Pepsi to the youth.'' The format of the tournament has been changed from under-19 to under-16 years. Says Madan Lal, former cricketer, and mentor of the Delhi cricket team, ``The cricket hunt will allow the youngsters to play well-organised, competitive games. Such events help in grooming youngsters and inculcate in them competitive qualities.''

While HTA has created its unique logo, the event company 21st Century Media would be handling the logistics of tournament. During the World Cup, 21st Century Media had represented the accounts of Hero Honda,LG Electronics and Pepsi. The event management company has been in association with Pepsi since last eight years.

Monogrammed shirts from Arrow

Arvind Clothing Limited's Arrow, a shirt brand in the premium segment, has introduced personalised monogrammed shirts, on the lines of major brands in the US and Europe. The company claims that it is the first to introduce in the Indian market such a discreet personalised detail: a cuff custom-embroidered with the customer's initials.

Customers can place orders for mongrammed shirts at all exclusive Arrow stores. These shirts will be couriered to the customer's address within a fortnight, says a company press release.

Amway opens office in Chandigarh

In order to serve its distributors in Chandigarh and Punjab, Amway India has set up its office in Chandigarh. Amway already has a warehousing facility at Pabhat village, near Chandigarh.

The Chandigarh office will serve as a centre for ordering and delivery of products, and will include awarehouse for all Amway products madein India.

Distributors can also place their orders telephonically at the Amway office and avail of training facilities.

Eurofibre launches bedlinen

Eurofibre India, an associate of Eurofibre Italy has launched its latest range of bedlinen in India in two ranges; Viva, priced at Rs 495 and the premium range, Siesta, priced at Rs 795. The bedlinen is available in a wide range of trendy designs with remarkable features such as 100 per cent fast colours, iron free and washing machine friendly. The Eurofibre range is being distributed through leading retail outlets across the country, especially in metros and mini metros.

Spinz Deo ups market share

Spinz Fragrance Deo, introduced by the Chennai-based Rs 86-crore CavinKare Limited, has emerged as the third largest player in the deodorant category. According to a recently conducted retail audit, Spinz, within a short span of four months of having gone national, has seized a market share of 6.7 percent.

This is despite the premium price of Rs 75 for 75 ml bottle, which is said to be Rs 10 more than the leading brands in the market. The twin benefits of fragrance and deodorant action could be the reason for the consumer to opt for Spinz, a release said.