Tuesday, September 21, 1999
Mum no more - Horlicks to woo entire family
In a bid to make its health food drink brand Horlicks grow faster, the Rs 645.52-crore Smithkline Beecham Consumer Healthcare has altered its communication strategy significantly.
Pilot rival organises your life, then changes
Back in 1996, Jeff Hawkins and Donna Dubinsky introduced the PalmPilot, the first, and still the only, broadly successful handheld computer.
India's first Kaizen Institute sets up shop
Kaizen Institute founder/chairman Masaaki Imai was in Mumbai to mark the inception of the first Kaizen Institute in India. The first step of Kaizen is to make the best use of your existing resources with minimum of cost, said Imai.
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