Incorporated in October 1998, Blackstone Market Facts India is a 100 per cent subsidiary of the two Chicago-based companies and is the only market research company to enter India without a local partner, thus making it the first wholly American market research company in India.

The research agency--dedicated to custom research--offers tested methods and techniques of Blackstone Group and Market Facts. While Blackstone Group Inc (BG) US, which owns 75 per cent of the equity in Blackstone Market Facts has proprietary tools like Scape, SEQualS and Namecraft covering a range of requirements from idea generation to increasing market share and improving employee commitment. Market Facts Inc, offers a range of research methodologies through a portfolio of proprietary research products like MarkeTest 2000, Brand Vision, Commitments, BehaviorScope and Product Quest amongst others.

Blackstone will be headquartered in Mumbai and headed by Alok Shanker who has been appointed managing director, India operations. Prior to Blackstone Market Facts, Shanker was with ORG-MARG as its vice-president, northern operations at New Delhi. Blackstone Market Facts has offices in New Delhi, Chennai, Calcutta, Bangalore and Hyderabad, which were already servicing clients since 1995 as part of Blackstone Group of India.