Tefal India has launched the millennium range of non-stick cookware in the market. The new range is divided into three catyegories of fully imported products: cookware, electrical appliances and kitchen accessories. The cookware range Advantage and Optimal come with durable vitreous enamel exteriors and non-stick interiors, Eureka stackable cooking sets with detachable handles; the electrical range consists of high speed electric kettles, steam irons, toasters and mini fryers; while the accessories include items like cork screws, multi-graters, pizza cutters and spatulas. The launch is strategically timed to target the festive and wedding season.

Moulinix irons out creases

French home appliances major, Moulinix, has introduced its Chrono jet SP vario-steam iron in the market. With its 1400 watt capacity, it can iron curtains and jeans with ease, claims the company. The product is priced at Rs 1550.

P&G-Enterprise Direct tie-up

Procter & Gamble hasappointed Enterprise Nexus Direct (END) for its database marketing and management. END will be handling P&G's national brands from its offices in Calcutta and Mumbai. The direct marketing division, which was launched two years ago, today has clients that include Jenson & Nicholson, IFB, Cannon and Taj Group of Hotels.