Corporate Results of over 2500 companies
Monday, October 11, 1999

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Think Tank
This week we focus on a complete analysis of the
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Baron to battle with fresh batch of TCL ads
The Baron is on the move again. Even as Baron International and Philips India Ltd, battle over the September 1999 launch-advertising of Chinese brand TCL, Baron International claims it is planning to launch a new series of ad campaigns.

Hommade -- Changing the recipe to spice up sales
Ground under the weight of flat sales for its range of cooking pastes, Dabur Foods Ltd is spicing up its strategy for the Hommade brand. Early this month, the Hommade range was relaunched with a new product formulation.

Reliance first to sport new Wool Blend logo
The Woolmark Company is going for a global launch of the new `Wool Blend' logo on October 12, 1999. Reliance Industries Ltd will receive the first licensee certificate for this logo.


  Marketplace
  Shobiz takes centre-stage with new division
  Mast Channel V woos youth
  Extreme recruiting - A passage to India eases worker shortage in Ohio

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