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More than just VIP luggage
January 19: In a bid to create awareness for its new range, VIP Industries Limited has launched an aggressive print campaign comprising four Press advertisements. Created by HTA, the campaign communicates the merits of its four new products: VIP Cosmos, Pacific, Concorde and Polaris. According to a company spokesperson, the campaign is targeted at the fashion-conscious city folk.``So, we have released the ads in mainline dailies in the five metros,'' adds the spokesperson.Displaying gold ornaments like bangles and watches, the four-ad campaign reinforces the exclusivity of the new range in its communications.``Shine. In the exalted circles,'' reads the headline. ``When luggage looks so beautiful, you stop treating it like luggage. The theme has also a subtle link to the upcoming marriage season,'' says the spokesperson. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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