Power of one? Videocon jockeys for multi-brand leadership
Is the consumer electronics major Videcon International Limited's (VIL) multi-brand strategy paying off -- or is this optimism talking? Here's the buzz: the Videocon group lays claim to a sales volume of 1.50 million televisions sets, across all the group brands, in calender year 1999.

Y2K compliance -- Radisson unveils contemporary brand identity
Radisson Hotels Worldwide on Wednesday announced its new global brand positioning including unveiling of a new brand logo. The company also announced a change in name to Radisson Hotels & Resorts Worldwide, keeping in line with its new focus on the leisure travel industry.

Uncle Chipps launches Rs 2-crore Millennium Offer to woo kids
Tattoos, key chains, stickers, toys and mystery gifts. Cashing in on the new millennium fever, Uncle Chipps Limited has recently introduced a new promotion called the `Millennium Offer'.


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