Celebrity campaign? Samsung chief stars in customer care ads
In a determined drive to build relationships, Samsung India Electronics Ltd is launching a nationwide Free Customer Care Camp between January 22 and February 18, 2000.

Catch 'em young -- Caltiger-Pepsi plan strategy to penetrate schools
City-based Internet service provider Caltiger.com, owned by Patriot Automation Projects, has entered into a marketing tie-up with the cola major Pepsi in a bid to reach out to schools children.

Cheesy moves to whet heavy-user appetite
When Phil Sheridan, an owner of Bill & Phil Moving & Storage, tallies for the first time the cost of his dining out, the shock of it - about $11,000 a year - starts him threatening to cook at home.


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