The company, which will run the B2C portal indiaserver.com, is also setting up a technology and content development centre in India. The company may set up a wholly-owned subsidiary in the country as part of its expansion plans. Company official claim that the site attracts close to 15 million page views a month.

According to industry analysts, a couple of consumer goods manufacturing firms have evinced interest in picking pick up equity stakes in Indiaserver.com. The domestic companies include the consumer electronic giant BPL, among others.

Officials said the company has already shortlisted four such strategic investors to sell the stake. The strategic investors will be able to utilise the site as a major distribution opportunity in major countries for their products and services.

Rabo India Finance director (Strategic Advisory/M&A) Ronil Sujan said that Indiaserver.com, the leading South-Asian community site, has roped in Rabo India as its investment banker to manage the private placement.

Tribeca Internet Initiatives Inc, which currently owns indiaserver.com, will spin off indiaserver.com to its shareholders and a new company called indiaserver.com Inc will be the beneficiary of this private placement, a company communique here said. Rabo India, a boutique investment bank in India, is a subsidiary of Rabobank International. Its customers include companies in telecom, media, infotech and entertainment industry.