Hyderabad, March 3: The sun-kissed orange, apricot nectar, exotic combinations of black currant and apple, lime/raspberry, orange and mango juices are bound to cool stomach, tongue and set homes, offices tingling. The 100 per cent finest fruit juices from Berri Ltd are here to quest your summer thirsty. Courtesy: Adluri Foods. The world famous Austrialian Berri juices have been launched in Hyderabad by Adluri Foods."Customers now have a better choice to move away from artificial flavour/colour to original fruit juices," said A V Bhaskar, chief executive officer, Adluri Foods, which directly import the products from Berri.
He said, Berri juices contain no added sugar, no preservatives, no artificial colours and are packed in clear PET bottles. Advanced packing technology ensures a long, stable shelf life, he said. According to him, all Berri products carry stringent food regulations and are manufactured in best practices. Instead of usual carbondioxide drinks one can serve the goodness of natural, exotic fruit juices, claims Bhaskar.
Rob Buchel, market development manager, Berri Ltd, Australia, said with the quality, R&D technology and new innovations Berri juices can become number 1 in India in a few years time. Berri, which holds 70 per cent market share in S-E Asia, may not find it difficult to market in India. "India has a wonderful market for fruit juices," Buchel said adding Berri is adopting pasterusation method, a very costly affair, to preserve juices for a longer period.
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