The range has been introduced in the Godrej World Series (premium frost free range) and the Godrej Ultra (premium direct cool range), as part of Godrej's continuous innovation, to enhance its offerings for the Indian consumer. The seven available designs develeoped through Permacoat technology ensure washability and durability of these designs. The customer has an opportunity to select from the various visual options at Godrej retail outlets in the nine major cities- Mumbai, Delhi, Calcutta, Chennai, Bangalore, Hyderabad, Pune, Kochi and Ahmedabad, or through Godrej-GE's website www.godrejge.com.

Godrej-GE soon plans to launch this range across 23 cities in India. The New Look Ultra range from Godrej indicates the earthing, compressor and power supply status of the refrigerators. The newly-added glossy exterior mirror finish and speckled finish door channels blend with the refrigerator's colour and texture and add to the ambience of the customer's kitchen.

The company has also introduced a recessed handle and improved metal top in the Godrej Cold Gold range of refrigerators and now offers the first-time buyer of India's largest selling refrigerator a premium product, according to a company release.