Bangalore, Mar 13: US-based semiconductor and IC design company Sage Inc has drawn up plans for strategic investments in its market expansion plans. To this end, the company is planning to pump in close to $15 million into its primary development centre at Bangalore.The company's president and CEO Chandra Shekar Reddy told The Financial Express that Sage was also looking at domestic acquisitions of smaller IC design set-ups. Approximately $30 million was being set aside to fund the planned take-overs, Chandra said.
Sage recently completed its first all stock transfer acquisition (valued at $155 million) of the US-based Faroudja, a television and HDTV (high definition television) chip manufacturer.
``Sage currently develops ICs for the flat panel (FP) display and LCD market. With the takeover of Faroudja we are looking at becoming significant players in the media-broadband systems and solutions segment,''he said.
The company currently has a 25 per cent market share in the FP market and was eying an 80per cent share in the digital interface FP market, he added.On the business plans, Chandra said development activities would be focussed on going towards the system-on-a-chip technology for the PC and TV convergence market.
``We are looking at the convergence market for the single chip applications which would integrate all features including memory and the CPU on a single chip,'' he added.
As for the main focus markets, the company was actively looking at developing the potential for the PC and TV display segment in China while the thrust for Korea, Japan and Taiwan would be on LCD monitors and system-on-a-chip applications, he said.
``The estimated market for TV and PC displays is close to $2 billion, and we are looking at gaining a 30-40 per cent market share in this segment. Since the segment in India is not yet sizeable, we would look at the Indian market in a big way at a later stage,'' he said.
Sage Inc was also looking at entering the video-processing, cable and wireless market to developbroadband solutions as part of the next focus, Chandra said. As for revenues, the company is looking at $40 million next fiscal as against $17 million this year, he said.
Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.