Mirinda makes a big splash with new logo
In line with the global branding strategy, Pepsi Foods Ltd has launched a phased roll out of a new look Mirinda with a `splash' logo across the country.

HLL biggest ad spender for '98-99
Hindustan Lever Ltd (HLL) and Maruti Udyog have notched up top slots as the biggest spenders in advertising and marketing respectively in 1998-99, as per A&M's annual survey of India's Top 200 advertising and marketing spenders.

Old-fashioned retailers hang out their shingle on World Wide Web
The companies selling the most merchandise over the Internet in Asia are not the jazzy new concerns set up just to do electronic commerce: They are the old-fashioned, brick-and-mortar retailers.


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