Rasna to relaunch with new formulation, packaging
With summer setting in, Rasna Enterprise Limited has turned on the heat by opting for the relaunch route to add value and volume to the Rasna brand.

Maruti's Carnival goes beyond metros
It's Maruti Udyog Ltd's brush with ``Fresh Ideas, Fresh Passions'' as it swooshes along the countryside. For the first time, moving away from its metro-centric marketing strategy, MUL has chalked out an on-ground plan to maximise penetration in 47 towns, including B-Class and semi-urban markets.

Usha International to push Japanese sewing machines, ACs
The Sidharth Sriram Group-promoted Usha International Ltd, the country's premier consumer durable marketing company has set a sales target of over 40,000 imported sewing machines in the country during fiscal 2000-01, according to the company's managing director Sunil Wadhwa.


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