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CybizCall to setup franchisee call centre network 

Rajesh S Kurup  
Mumbai, May 2: CybizCall, a New Delhi-based IT-enabled service provider is planning to set up about 51 domestic and four international third-party call centre franchisees in India. This is expected to generate employment for over 7,000 call centre agents in the country, said highly-placed sources of the company.

Samir Chopra, the CEO of CybizCall said that the deals for eight domestic call centres have been finalised and another 11 would be settled soon. After Delhi, franchisees would be initially offered in Ludhiana, Amristar, Chandigarh, Ambala, Kanpur, Lucknow, Indore and Bhopal. The company, at present, is active looking at the western and southern areas in the country. This includes Mumbai, Pune, Ahmedabad, Baroda and Pune on the western side, and Bangalore, Chennai and Hyderbad in the southern region.

"To set up franchise call centres, we are looking at people from all walks of life, like computer, sales and marketing, advertising, apart computer training institutes," said Chopra.

Talking about the international call centres, Chopra said that these would be set up at Gurgaon, Mumbai, Hyderabad, Bangalore or Chennai. While the domestic ones would be mainly server-based, the company's international call centre franchisees would be switch-based, added Chopra.

The company's call centre facilities will operate under the trade mark CybizCall and the company would also add its eCRM solution - C2K - with these call centres. C2K takes care of inbound and outgoing telecalling front-end solutions for businesses and is extremely robust and flexible, claims the company.

CybizCall's call centre solutions would be also equipped with features such as interactive voice response (IVR), automatic call distributors (ACD) and predictive dialing (PD) among others. Chopra added, "By March 2002, it is estimated that call centres in the country would generate revenues worth Rs 5,000 crore, and by another decade it would be touch a whopping Rs 55,000 crore, employing about 1.1 million people".

The company is also opting for an IPO by the end of March 2001, to rope in an amount of about $12 million.

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