Relief from arthiritis
Sanat Products Ltd's ad campaign for Nopane aims to bring to the forefront immediate awareness about arthritis by using stark visuals that depict pain. The headline and body copy subsequently present the product as a relief solution. The illustration and half tones further enhance the starkness and visual impact of pain. Nopane is presented as a natural viable treatment plan for arthritic pain without any side effects. Handled by the Studio, the campaign will run prominently in national newspapers and magazines.Think smooth
In a bid to enhance awareness for its new brand `Accent', Hyundai Motors India Limited has launched a multi-media campaign across the nation. Created by Saatchi & Saatchi Advertising, the ad-blitz includes a series of press advertisements and two television commercials. Says Shanta Kumar, managing director, Saatchi & Saatchi:``As part of our ad strategy, we have highlighted the smooth performance and beauty of the car in our communications" Hence the headline reads:
``Think Smooth''.
As for its media strategy, the agency has released the print campaign in all leading dailies and magazines.
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