The brand value is calculated basing on the average weighted profits for the three years ending March 31, 2000. For the financial year ending March 2000, the company has reported a net profit before tax of Rs 140.86 crore while the adjusted profit for brand value will be Rs 180.43 crore. As per another parameter, EVA (economic value added to the net worth) the company has added Rs 83.32 crore to the shareholders' wealth by generating operating profit in excess of cost of capital employed in the business, said the report. This is almost double to the last year's Rs 40.14 crore.