WPP confirms $4.7 billion acquisition of Y&R
UK advertising group WPP Group PLC confirmed on Friday it is buying Young & Rubicam Inc. in a stock offer worth $4.7 billion, thereby creating a group that will comprise three of the world's largest advertising agencies.

In-television advertising makes a debut on the small screen
After Bollywood flicks lapped up in-movie advertising, it is time for the small screen to follow suit. In-television advertising is now all set to make a debut on the idiot box with a comic series on Star Plus, Cincinati Bablaboo.

Lotus Herbals ties up with Techpack India
The Delhi-based Lotus Herbals Ltd has tied-up with the multinational packaging major Techpack India to develop new packaging for its entire product portfolio of herbal personal care products.


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