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Marketplace
Salora ties up with Britannia for promos
Salora International has tied up with Britannia Industries for the "Britannia Khao Cricketer Ban Jao" consumer promotion. The three-month long consumer promotion along with sustained advertising campaign which began on May 1, 2000, will continue till July end. All Britannia products will have runs/points assigned to them. On collection of 100 points, a scratch card will be awarded to consumers at designated prize centres, on which the lucky consumers will get a prize. Salora is sponsoring 1,000 14" (36cm) CTVs and 3,000 Walkmans as prizes for this promotional campaign with Britannia. Fifty winners along with a companion will win a three-day trip to England.Just Born from Swatch
Teddy bears and silver spoons have been pushed off the list of ideal gifts. Swatch has introduced Just Born watches to celebrate the birth of a child. If it is a girl, the pink one is ideal-one side of the strap is covered with pink love hearts and on the other are the first words-I am your baby. For a boy, the blue version is the order of the day with blue daisies and the dial bearing the words-Hallo baby. The Swatch Spring/Summer Collection 2000 watches are priced at Rs 1,700. Travel with Friend
To streamline executive travel abroad, Thomas Cook has introduced professional travel help for the first time in India, launching a "Global Help Card" called "Friend". Just one phone call from any part of the world, the traveller will now be able to access the most comprehensive range of emergency, travel, financial assistance and other special services, 24 hours a day, 365 days a year, in 30 languages. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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