Radico Khaitan targets Rs 450 cr turnover by 2001 Raidco Khaitan Ltd is blending potent strategies to attain a turnover of over Rs 450 crore in fiscal 2000-01 up from Rs 350 crore in 1999-2000. Radico has also shortlisted five breweries to enter the beer segment with two new brands in January-March 2001. Petrocard -- BPCL to expand customer base Bharat Petroleum Corporation Limited (BPCL) has struck a potential marketing goldmine with the launch of its Petrocard -- a multipurpose pre-paid card for BPCL customers. The card has already received an enrollment of over 40,000 customers in the nine cities where the scheme has been introduced. Star World to telecast Crown & Country Star World will bring to life the English monarchy when it premiers the Earl of Wessex's docu-drama series Crown & Country in an hour-long special on May 18, 2000, at 5.30 p.m. The repeat telecast will be aired at 9 p.m the same day. Following episodes will be telecast every Sunday starting May 21, at 2.30 p.m. Lotus Herbals to import, market and distribute cosmetic brands Agencies seek mergers of their own in wake of WPP-Young & Rubican Investors respond coolly to news of WPP, Young & Rubicam deal Marketplace
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