New Delhi: Rathikant Basu-promoted Broadcast Worldwide, which is rolling out a series of regional language channels under the Tara brandname, has set its sights on the Net. The company is in talks with broadband portal Broadcastindia.com to webcast its bouquet of channels.Plans are also afoot to put in place a broadband strategy with its own interactive portal with streaming video and audio capabilities.Broadcast Worldwide has launched Tara Bangla and is the process of rolling out two more- Punjabi and Gujarati - in the first week of June.
Speaking with eFE, Basu confirmed that Broadcast Worldwide was in the process of tying up with Delhi-based Broadcastindia.com for webcasting content from regional channels. On company's own broadband portal, Basu said Broadcast may invest upto Rs 5 crore over the next three months. The comprehensive regional language portal will boast of state-of-the-art streaming video/audio facilities.
Industry analysts feel that Basu's broadband strategy is targeted essentially at the NRI diaspora. The company is also probing ways to make the regional channels accessible to the NRI population in United Kingdom, Europe, Australia and New Zealand.
Starting July this year, the Tara bouquet of channels will be available in Austalia and New Zealand following a tie-up with an Australia-based NRI-promoted network. The company plans to tap markets in United States and Canada at a later date, officials said.
On the domestic turf, Broadcast Worldwide is in the process of tying up with Star Television for marketing the channels as part of Star's pay-bouquet.Basu said for the first three months all the regional channels would be free-to-air digital channels. The first offering from the company, Tara Bangla, was launched earlier this month. Broadcast Worldwide is in the process of finalising its second round of venture funding in which it proposes to raise around Rs 50 crore, company officials said. The company had raised around Rs 18 crore in the first round.
According to business plans, the four language channels - Bangla, Marathi, Punjabi, and Gujarati - will require an investment of around Rs 135 crore over the next three years. An initial public offering is in the pipeline over the next one year.
Rupert Murdoch's News Corp has a five per cent stake in the company, with the option of increasing it to 20 per cent. Broadcast Worldwide recently tied up with BBC to air programmes in regional languages.
Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.