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New campaigns
Stunners from Usha
Usha International Ltd., the leading consumer durable marketing company of India, has launched a new ad campaign as part of its image upgradation exercise. The campaign, with the advertising concept of `Stunners from Usha' is targeted at the younger generation. The campaign, which consists of three coloured full-page magazine ads, focuses on the most stylish and contemporary offerings in Usha's fan range. The new campaign has been developed by FCB-ULKA.Mahaan taste
The TV campaign for Mahaan Tastemaker pickles marks the Delhi based Mahaan Group's foray into the pickles market largely dominated by the unorganised sector. The three ads, which are of 20 seconds each, end up saying how wonderful the product is. The first ad shows a housewife doing her daily chores when the pickle bottle pops out in the frame brandishing the Mahaan Tastemaker label. The second one opens with a model sitting on a couch and asking the audience whether they would like to have a tasty affair with her. The third ad revolves around how the creative director of an ad agency is discussing the campaign for Mahaan pickles with his chief. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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