The agency won the account in a global pitch where agencies such as BBDOWorldwide and Bates Worldwide also participated. ``Each of the participatingagencies turned in exceptional work in completing the speculative creativeand research assignment,'' said Tim Pearson, KPMG global managing partner,marketing and communications. ``However, the winning creative presented by JWalter Thompson was a superior evolutionary execution of the global KPMGposition and brand,' he added.'

The account was earlier handled by Lowe & Partners which had launched itsbreakthrough branding -- using the umbrella tag line, ``It's time forclarity,'' in July 1998. KPMG's worldwide 2000-2001 branding campaign isscheduled to be launched in September. The new campaign will havepan-regional buys as well as national geographic extensions.

In India, however, KPMG has not advertised so far and does not intend todoso in the current year, according to KPMG officials.

According to Pearson, the brand campaign's positioning in 2000-2001 willremain focused on knowledge and insight. ``It will again emphasise KPMG'sbrand attributes -- particularly in the fast-moving and complex e-Businessenvironment -- of providing understandable and `actionable' business advice toour clients,'' Pearson said.

``Market dynamics and the global nature of the campaign will, of course,require different executions than in the original campaign,'' he added. Thenew global brand effort will include KPMG International's four core servicelines: assurance services; tax services; financial advisory services andconsulting services.

-- PK