Enron has also appointed Genesys as a preferred vendor for it's GIS and ITrelated services worldwide. Genesys was promoted about 5 years ago byentrepreneurs Sol Malik, an engineering graduate from the North EasternUniversity in the US and his brother Sajid Malik, a chartered accountant.The company specialises in Internet consulting and web enablement foroverseas clients and has made a foray into the GIS (geographical informationsystems) market in the last couple of years. Genesys is currently working onGIS related projects for the Karnataka and Kerala governments. The companyhas developed a detailed spatial database for the Bangalore-MysoreExpressway.

"We have been involved right from the remote sensing stage to solutions forvarious companies in the US and Europe, we are now looking seriously at thedomestic market," Malik said.

Genesys plans to tap the private sector for its GIS business in India and islooking particularly at companies in the transportation and consumermarketing areas.

GIS is a technology whereby a variety of data can be converted into digitalform. Satellite images for insatnce are combined with various other elementsof data like the demographic profile of a particular area or even otherphysical elements like the telephone cable layout in the area, water supplysystems, land titles, not to mention buildings, shops or any measurable datafor that matter. All the data relevant to a particular client can beintegrated to provide a complete digital map (with any desired datacomponent integrated within) after which the whole thing is madeinteractive/intelligent by deploying appropriate software.

For the construction of an expressway for instance, an aerial image of theentire area to be covered coupled with detailed data on the title deedswould present a complete picture for the developer.

Genesys plans to marry Wireless Application Protocol (WAP) technology withthe GIS technology to provide complete solutions for sectors liketransportation. Using the Global Positioning System (a satellite-basedsystem) for instance, the company could develop valuable solutions forvarious sectors. A GPS device attached to a truck will enable monitoring ofits movements on a real time basis. This translates into efficient trackingsystems for the transportation sector. Throw the Internet into this packageand what you have is solutions for consumer marketing.

Consider this, if your mobile phone is fitted with a GPS device and youhappen to pass by the local Pantaloons outlet which is running a specialscheme, your mobile phone could alert you to the ongoing scheme just as youapproach the venue. This would spell the convergence of the Internet, mobiletelephony and satellite based technologies.

The company saw revenues to the tune of Rs 350 million last year. Genesys'overseas clients include Priceline.com, Triple Point Technologies, Ericssonand Alight.com among others.