According to the agreement, the revenues will be shared between the firms on the basis of the services provided. The tie-up will provide a complete suite of CRM services to their customers.

CustomerAsset.com offers services like customer interaction and database management to dotcoms and online businesses. Funded by eVentures India, it has wholly-owned subsidiaries in the UK and US.

eCRM services offered by CustomerAsset run the eCRM segment including inbound and outbound customer interaction management, database management and campaign planning and fulfillment. The company's services are based on CustomerLeverage, a flexible eCRM software platform for which CustomerAsset.com holds the IPR.

CustomerAsset.com chief executive officer K Ganesh said: "Decision to partner with Planetcustomer.com was mainly based on the synergy between our business plans. The tie-up arose out of the need for handling feedback that companies were getting from customers through the site," he added.

He said that his company had the expertise to provide support to firms for managing and leverage on the data collected through the feedback received from customers. "All interactions between companies and customers being handled at a single point is an asset for a company," Ganesh said.

Launched in January 2000, Planetcustomer.com aims to aid customers in making informed purchase decisions by offering information about companies, brands and products.