This was announced by chairman and managing director of Today's Writing Products Ltd Rajesh Drolia. He told The Financial Express that Hrithik would sign five of their products from June 30.

"We have signed the agreement. From the end of this month, Hrithik Roshan would promote five of our products, including autograph pens, poster pens, puzzle pens and felt pens with drawing books. We have not yet finalised the fifth product but it would be done soon," Drolia said.

According to him, Today's has entered into a 14-month agreement with the Kaho Naa Pyar Hai star on a royalty sharing basis. Asked about the royalty percentage, Drolia said: "It would be less than 10 per cent."

However, he felt that it is a win-win situation for both Hrithik and Today's. "It is true that we would like to make most out of Hrithik Roshan's popularity but at the same time, the star would be creating a new image of himself by promoting a stationery product. Pen is, after all, different from all other products," Drolia said.

The company would, however, continue with its relationship with other cine and cricket stars. "All of them are playing important roles in our advertising and merchandising campaigns. We continue to recognise the need for strong advertising and have set up a full-fledged brand management team to execute its advertising strategies," he added.