The New York Festival Awards are among the world's most sought after Print Advertising Awards, along with the One Show and The Clio and there were about 15,000 entries this year from leading agencies all overthe world.

Created by Adrian Mendonza, vice-president & creative director, Rediffusion - DY&R brand communications, the campaign is targeted at future buyers ofBPL products, and communicates that BPL not only understands future technology, but also consumers' lifestyles and aspirations.

The ads, a series of three TVCs and six print ads form an umbrella campaign for the entire range of BPL's entertainment products and home appliances.

The single-minded message of the campaign is that no one knows what the future has in store for you, but irrespective of what happens to you canbe rest assured that BPL will be there to lead the new frontiers.

At a time when everybody is talking about digital technology. BPL goes a step beyond -it is future ready and is geared up for the cyber homes of tomorrow.