Star TV to spend Rs 50 cr to promote new-look Star Plus
Rupert Murdoch-owned Star TV plans to spend in excess of Rs 50 crore in promoting its new-look prime channel Star Plus over the next one year.

Hrithik signs royalty deal with ballpen brand
After an innings with Coke, cine-sensation Hrithik Roshan is now teaming up with Salman Khan, Sachin Tendulkar, Ajit Agarkar and Vinod Kambli to promote Today's ballpens from the end of this month through a literacy campaign.

Sunflower edible oil -- Leading brands losing out to regional players
The market share of major national players in the sunflower edible oils market has taken a dip over the last one year, with regional players gaining momentum.


  LVMH, Prada aim to remodel Fendi
  TBWA Anthem Interactive ties up with Web Shastra
  New campaign