Even flu.Com will be offloaded in Procter & Gamble Co's auction of 100 generic dot-com names no longer considered `strategic' for selling its top consumer brands, the company said on Wednesday.

Procter & Gamble first registered the names in 1995, during the initial frenzy of Internet site-name purchases. But after sitting on its online real estate, the company will offer the collection of potentially lucrative names for sale through greatdomains.com.

The names include romantic.com, sensual.com, beautiful.com, sensitive.com, flu.com, condition.com, dry.com, scent.com, cleans.com, thirst.com and nails.com.

The sell-off signals a shift in Procter & Gamble's Internet business strategy towards a concentration on those sites already registered and operating as brand-name domains.

Procter & Gamble will retain ownership of its product sites such as luvs.com, named after the popular diapers, and laundry detergent site cheer.com. "P&G acquired rights to a broad range of generic domain names related to the product categories in which it competes in 1995," the company said in a statement.

"The company has recently reviewed all of these names and concluded nearly 100 are not strategic for selling P&G-related brands. Therefore the company has put them up for sale."

Tony Moody, business development director with register.com, a leading seller and manager of domain names, said the planned sale was `a healthy thing' for the Internet economy. Moody nominated flu.com as a dot-com name with obvious business potential.

"It could be that Procter & Gamble is going to take a different approach to their online strategy," he said. "A domain name is something that requires some thought and active management and this sale presents an opportunity for somebody else to execute a different business strategy."

Greatdomains.com said in a statement that Procter & Gamble's sale offered a quality line-up of consumer-friendly domain names with `sensory appeal' that would fuel the future of online business. A buying and selling site for domain names, greatdomains.com has overseen the sale at auction of profitable dot-com names including loans.com for $3 million and drugs.com for $823,000.