HLL's buzzword for growth: Categorisation Strategy behind Hindustan Lever's (HLL) aggressive brand introduction spree in deodorants a nascent Rs 75 crore market seems to be growth by categorisation. Salora International to roll out new CTV range with SRS technology Salora International has tied up with US-based audio and voice technology specialist company SRS Labs to introduce a range of CTVs with SRS patented technology. 73Coffees.com: Making a name for itself In the cyberworld, an innovative domain name plays a vital role in wooing customers, says 73Coffees.com chief executive officer Sarita Hegde Roy, quite rightly. Buddy Davis Ramboo Cane to open 25 showrooms by March 2001 J Walter Thompson creates new post to oversee global Unilever account Marketplace
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