According to Scotland-based Dunseath-who founded the World Young Business Achiever Awards (WYBA) in 1995, with support from public relations consortium Worldcom-though all entrepreneurs have an inner fire and a determination to succeed, yet the business background in which they operate often brings a refreshing difference in their approaches.

``In the US where everybody wants to be an entrepreneur and background is easy, people won't blame you if you fail. But the same set of rules won't apply in Russia,'' he observes.

In his first visit to India, Dunseath is struck as much by the enormity of entrepreneurship in India as by the sight and smell of Mumbai's bustling bylanes.

``We would have tremendous satisfaction if we can launch the next generation of entrepreneurial movement in India,'' says Dunseath. ``India needs to be seen as a home of entrepreneurs.''

From this springs his proposal to reschedule the next WYBA finals from Kyoto in Japan to India. Says he: ``Our Indian representative, Sista Worldcom, has expressed a keen desire to bring the next WYBA finals to Mumbai as we have a winner from here.''

Manoj Tirodkar, vice-chairman and managing director of Global Tele-Systems Ltd. is the first Indian to win the coveted WYBA at Orlando in April 2000. The Indian leg-called India Young Business Achiever Award-is organised by Sista's Ltd, which is a partner in 100 plus network of Worldcom partners worldwide.

The next award event is expected to be the biggest of all WYBA festivals as Dunseath wishes to bring 100 previous winners, including 25 finalists and all partners of the Worldcom network for a three-day event. ``All my previous winners have never met each other,'' says he. ``Amazing things will happen when they meet.''

Saatchi is in the process of finalising a sponsor for the WYBA finals, which is expected to cost around $200,000.

What is peculiar about a WYBA winner is that he is: aged below 40 years; is a first generation entrepreneur, having started his own enterprise; and is running his enterprise for at least three years.

But apart from being brilliant at business breakthroughs, a WYBA entrepreneur should have a heart of gold. Dunseath cites an example of a 1997 WYBA winner who set up a chain of shops throughout Europe, where everything was sold on colour co-ordination. That is: a distinct colour-co-ordination stated a link between a best exercise machine, an elegant shirt and a pair of comfortable shoes.

``The man started by borrowing 5,000 pound sterling from the bank and he is now worth 400 million pound sterling,'' says Dunseath. ``Six months ago, he wrote out a cheque for 5 million pound sterling to encourage people to start their businesses.''

Emphasising that WYBA is not an award scheme but a means of finding outstanding young entrepreneurs, Dunseath is also contemplating next generation of entreprenurial movement by mobilising these people through an organisation-to be called Worldcom Academy of Entrepreneurship and headquartered in Mumbai.