Turner to handle marketing, sales of channels in-house
In a bid to strengthen its foothold in the country, Turner International India plans to directly oversee the marketing and sales of its channels -- Turner Classic Movies, Cartoon Network, Home Box Office and CNN International -- in addition to distributing them.

Marico ad-spend up 50.6 per cent
Marico Industries has reported a 50.6% rise in advertising and sales promotion expenditure to Rs 58.6 crore during the fiscal 1999-2000, compared to Rs 38.9 crore in the previous fiscal.

Yahoo! India to e-tail Archies cards, gifts
Archies Greetings & Gifts Ltd (AG&G) has entered into a tie-up with Yahoo! India to e-tail the company's cards and gifts articles, according to the company's managing director Anil Moolchandani.


  US military ads off-target in terms of luring recruits to the services
  Internet firms shun banner ads in favour of `affiliate marketing'
  ...As click-through-rates for portals plummet
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