Colgate-Palmolive hikes ad spend to Rs 194 crore
Dental care major Colgate-Palmolive (India), in a bid to strengthen its leadership position, accelerated its expenditure on advertising to touch Rs 194 crore during the year ended March 2000.

Ford's Josh Club to boost brand loyalty for Ikon
Gone are the days when the customers in India are forgotten the moment they buy the product. Liberalisation and the ensuing competition has ensured that customers are not only wooed before the purchase but are also pampered consequently.

For Indian masalas, pickles, log on to www.ethnicgrocer.com
Online grocers may not be the flavour of the month. But far away from the hectic activity of Silicon Valley and Wall Street, an Indian entrepreneur has quietly built a Web winner.


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