"We are in talks with the Bombay Stock Exchange (BSE) for enabling our customers to trade on the bourse. The link with BSE is expected to be launched by the end of this month," Investsmart's chief executive officer, Hemang Raja, said.

The e-broking company is also speaking to some banks for providing banking and depository platform for the site.

Online brokerages promoted by banks and financial institutions have an edge over their other counterparts, as they are able to provide their customers with bank, demat and brokerage accounts - all under a single roof. This allows speedy processing of transactions and smooth delivery of securities.

Conventional brokerages, on the other hand, have to rely on banks for routing their transactions and providing depository services. "The company is pushing through its agenda for providing a platform for trading in debt instruments. In this regard, Investsmart India will shortly launch `Invest Online.com' - for trading in debt instruments solely by retail investors.

"We are developing the module for the site," Raja said. The company already has a portal for primary debt issues - DebtOnNet.com - which is targeted at institutional investors, who subscribe to debt raised by issuers through the private placement route.

"We have so far allowed qualified institutional investors to raise around Rs 650 crore through DebtOnNet.com," Raja said.

Recently, DebtOnNet.com was used by Konkan Railways Corporation Ltd (KRCL) to raise Rs 300 crore through private placement. The site was also utilized by Larsen & Toubro (L&T) for its Rs 50 crore bond issue. The L&T issue, which closed on Thursday carries a green-shoe option of Rs 25 crore.

The company plans to set up kiosks for investors to trade in equities on the Net. "Each kiosk will have a staff of 25 to 30, with traders to advice the investors. We will soon open such an outlet near the BSE building in South Mumbai," Raja said.