Singapore, July 20: Asian languages are set to soar in use on the Internet to 70 per cent of transactions in three years because the region's population size and growing economic power, an expert said Thursday."The beauty of the Net is that it allows you to treat your audience in a personalised way," said Arun Mahizhnan, chairman of the Tamil Internet Conference 2000. "The Chinese villager is most likely to surf in his native or national language, not English," said Arun, deputy director of the Institute of Policy Studies.
Asian languages that have made headway on the information highway include Mandarin, Japanese, Vietnamese, Korean, Hindi, Tamil, Tagalog and Thai, he said, forecasting only 30 per cent of Internet transactions in English three years from now.
-- DPA
Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.