According to senior vice-president Rajeev Karwal, who is in charge of consumer electronics, the Dutch parent has identified India along with China and the US as the three key countries in its business plans.The consumers electronics giant has drafted a strategy plan for its current fiscal that includes among other issues like broadening and fully integrating its marketing approach, becoming consumer centric and adopting brand marketing approach.

In the current fiscal, the company expects to spend around 4.5 per cent of its turnover on advertising. This translates into an actual adspend of Rs 26 to 28 crore.Karwal noted that the company is aiming to be the number one brand by 2004 in consumer electronics and computer peripherals. In monitors and computer peripherals, Karwal said, it occupies number one position in China and is number two in Asia. Business head Suresh Sukumaran (in charge of audio) explained the features of home cinema solution that is similar to its rival BPL's home theatre concept. It was nationally unveiled by Karwal.

The cinema solution has a flat screen television, an audio-video receiver, active sub-woofer, five speakers based on Woox technology patented by the company with six channel input option. Karwal feels that the company will be able to sell 200 units of this high end product by this calendar. According to Sukumaran, the consumer will have the option of choosing from a combination of various audio-video and speaker models. On this launch, Karwal has been quoted in a company statement as saying: "This will also open up the local consumer electronics hi-end product market and in a few years bring itself at par with global markets".

It also introduced 13 new models of monitors, and a multilingual speech recognition product, said to be the world's first and only by the company.