P&G to connect with youth market through Masti.com
While most fast-moving consumer goods companies are doling out considerable amount of cash on market research to gain insights into the youth market, Procter & Gamble Hygiene and Health Care (P&G) is achieving the same through "Masti.com".

Will Rani help Bata recapture customer base?
Following in the footsteps of companies like Hyundai and Epson, Bata India Ltd has roped in Rani Mukerji to endorse its Sundrops and Platforms range of women's shoes.

Shaw Wallace eyes greater market share with Lal Toofan, Hi-Five
Aiming to bolster its presence in the beer market, the Rs 930-crore Shaw Wallace & Company Ltd (SWC) is readying for a national roll-out of its newly launched beer brands Lal Toofan and Hi-Five.


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