Thursday, August 3, 2000
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Archies extends hand in friendship
With Friendship Day on the 6th of August can Archies Greetings & Gifts Ltd (AG&G) be far behind? The Friendship Day cards series comprises of 270 new designs priced between Rs 10 to Rs 95, while the gifts range includes a variety of soft toys, quotations, mugs and friendship bands. Priced between Rs 10 and Rs 25 the bands are an old Archies USP. The company has also introduced a special scheme whereby on the purchase of Archies products worth Rs 100, including two Friendship Day cards, a customer would receive a friendship sling pouch worth Rs 60 free.

Jaipan goes teleshopping
Bombay-based Jaipan Industries Ltd is making a foray into electronic retailing with Jaipan Tele Shoppe. For the television marketing foray the company has set up a separate network of exclusive franchisee retailers all over India. To start with two main items have been launched under the JTS initiative: a food processor and the Jaipan Magic Series. Next to be launched will be the Ruf&Tuf Mixer Grinder, Magic Blendy, Jet Speed Iron, Cool Touch Sandwich Toaster, Pop Corn Wonder Maker.

Labelled a winner
It's twice blessed. Winning its second international honour is Chennai-based Universal Print Systems Limited (UPSL) which has won the nomination for Group Award in the Finat 2000 International Label Competition. The entry was self-adhesive label which the company developed for Nyle Body Lotion, a Cavinkare brand. UPSL's award comes in the wake of its earlier award: it won the Dupont Cyrel Grand Prix Asia 2000 for its label line work for Kingfisher Premium Lager Beer labels.

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