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Marketplace
Keebler Foods' cookies in India
The $2.7 billion Keebler Foods Company, the second largest cookie and cracker manufacturer in the US, has launched its product range in India. Founded in 1953, Keebler markets its products under well-known brands like `Keebler', `Cheeze-it', `Carr's', `Ready Crust', `Famous Amos', `Murray' and `plantation'. Keebler is also a leading manufacturer for both the private label and food service markets. The company has appointed L-Comps Impex Private Limited, a Chandigarh-based company, as its marketing agent.New watches from Nike
Sports and fitness brand Nike has launched two new watches -- Nike XTR Convert & Nike XTR Reveal. These watches are specially made to meet the demands of users who participate in various sports events that involve highly focused training. Rugged enough to withstand the rigours of all-round athlete with an advanced user interface, these watches have features which are required to support an intensive training regimen.The water-resistant watches are available at all leading stores at Rs 4000 and also at www.nikeshop.rediff.com. `India can do it'- AIMA theme
All India Management Association (AIMA), the apex management body, has announced the theme of its convention "India can do it - Leveraging Our Competitive Advantage". The National Management Convention is the premier convention on the national management calendar with participation from international professionals and corporate personalities of India. The annual convention draws over 1000 corporate participants. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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