An architect of e-India If India is set to click `Enter' to usher in the e-age, then Pradeep Kar is one of the chief architects of this silent revolution. His Microland is the second largest, privately held Indian infotech major, after Tata Sons' TCS, and its worth is close to $1 billion, according to Newsweek. Add a dash of humour and watch the sales graph zoom Marketing is no laughing matter. The success or failure of the marketing function can spell the success or failure of the business as a whole. There was the eminent chairman of ITC Ltd, A N Haksar, who would repeatedly stress: "Marketing is business, and business is marketing." `Cinematography is magic for me' Four one-minute films on Kerala for the KTDC, which 30-odd journalists watch without batting an eyelid. Ace cinematographer Santosh Sivan's camera has this magical quality that intuitively makes you experience the rain that comes splashing through in the film. `I wouldn't mind going back to teaching' `I am going to promote Indian culture'
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