Illingworth said, "Amazon is now able to use the data they have, to actually understand their customers and serve them relevant information. The moment their database recognizes you, it provides you with information on the kind of books you like and are likely to buy." Explaining how Oracle's Java-based technologies work, Mr Illingworth demonstrated the process and extent to which Websites can actually serve up personalised content. Mr Illingworth also dwelt on the need for dynamic indexing capabilities in databases which will facilitate the rapid location of information and the emerging need for Enterprise Information Portals, which is a customised environment that supplies information relevant to the user.

Jim Bell, General Manager, Hewlett Packard, who also addressed the keynote session of the two day iDevelop seminar, elaborated on the technology giant's strategy for the Internet particularly in the context of the open source operating system environment which he said met the "scalability, security and capacity on demand" needs of the Internet. "Our long term strategy is to integrate and implement Linux across our products and services and collaborate with the open source community to provide complete solutions" said Mr Bell. Given Linux' suitability for the Internet, Bell said he expected the Operating System to be adopted by servers other than network and infrastructure servers, where the OS is used the most today.