Dell -- The logic behind logistics
Michael Dell, chairman and chief executive officer, launches Dell India Direct, in the country, it won't just be another high-profile global CEO building hype.

Marico relaunches Mediker to increase volumes
The first phase of the relaunch of Mediker, an anti-lice treatment shampoo brand which Marico Industries acquired from P&G, has been kicked off with a new communication that attempts to spur volumes by creating awareness among consumers.

Consumer promo schemes to boost Baskin Robbins range
In a bid to promote the Baskin Robbins range, Maharashtra Dairy Products Manufacturing Company Private Ltd. has charted out an aggressive marketing strategy to woo icecream lovers.


  Analysts cut ad-growth projections, saying industry may have peaked
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