Filmikhoj.com is an exclusive and exhaustive database on Hindi Cinema from the era of talkies beginning with Aalam Ara released at Majestic Cinema in Mumbai on 14th March 1931 to the current releases encompassing nearly 10,000 films. So one does not need to wait anymore to see the old favourites when they are aired on the TV. The old goldies have been a favourite and regular spot these days in the medium. Browsing the portal will prove interesting.

It will not only catch eyeball but make them stick!This vertical portal (vortal) hosts information on movies and film personalities. And who does not love to get to know your favourite star, producer, director or the music maestero more closely. The portal will provide all these through profiles. It will also cover songs and awards. To make browsing an enjoyable experience, it will have interesting snippets about people, events and happenings. An advantage of this portal is that the consumer need no more take what ever is presented to him. He can now choose.

The ocean of information on films can also be accessed by data specific, event specific or personality specific queries as its scientific classification supports such cross references. May be the KBC programme will have to redesign its strategy after this portal on quiz pertaining to film industry!

To popularise the portal among film fans , it will develop links with other popular portals. Ensuring repeated visits to the portal is necessary for success of a portal. Towards this end this portal will hold weekly contests related to films on the website and offer attractive prizes. KBC, better watch out. There is an alternative medium and an alternate channel around the corner. Later , the contests will be held daily. The portal aims to become a platform for launches of sound tracks, movies and stars.

Information on film awards and songs would be uploaded within 4 weeks so that the site provides an entertaining and satisfying multimedia experience to all film lovers.

SMEL is looking beyond the launch of this portal. Having developed this portal SMEL has now embarked upon a Rs.10 crore investment to set up a post production studios and produce TV programmes which will be telecast on Zee TV in its 'Thriller at 10' and 'Rishtey' serials very soon. The company also plans to produce its own TV serials, multimedia CD-ROMs and launch a TV channel, music videos, apart from providing editing and animation services as also animation training.

All these activities are planned to strengthen the SMEL's presence in the entertainment media industry and ensure its growth. Looks like the entry gates to the media world have just opened, as everyday new players keep walking in! The more the merrier, whether you be one who uses the media or one who will invest in such ventures. Good hunting!