Joining hands for the potential blockbuster are: Devgan Entertainment & Software Ltd, a company promoted by stars Kajol and Ajay Devgan, Liquidity Equity Capital and BconnectB Worldwide, a subsidiary of Aptech Ltd. While the three companies hold the majority stake, the rest is held by film industry's senior producers Mahesh Bhatt, D Rama Naidu and Yash Johar.

The portal was inaugurated by the Minister of Information & Technology, Mr Pramod Mahajan, while looking on were Mr Arun Jaitley and Mr Arun Singh.

Speaking at the launch, Mr Vivek Nathwani, CEO, Liquid Equity Capital said that the portal's initial capital is Rs 5 crore but the total investment is likely to go up to Rs 10 crore in the next 12 months. ``We'll continue to evolve the business plan for the portal and we'll also bring in funding through strategic partners and/or VCs when the time is right,'' Mr Nathwani said.

Targeted at film and TV producers and production houses, distributors and suppliers of equipment and services, location and other service providers and artistes aspiring to enter the film industry, Cinexplore is all about bringing the film and TV industry under one banner. ``The idea is to integrate various facets of a fragmented industry by enabling coordination and transaction of key industry activities over the Internet,'' said Ganesh Natarajan, managing director, Aptech Ltd and Founder President of BconnectB.

BConnectB-which will provide the ASP platform -will facilitate the portal's services for a fee, by enabling transaction and communciation over the Internet.

According to Mr Natarjan, the site expects to earn revenues soon after its launch. ``The idea is to be profitable from day one and charge for services right from day one,'' Mr Natarjan said. He expects the film industry portal to generate revenues worth Rs 25 crore in the first year itself. His maths: if the total transactions of the film industry are currently taken at Rs 7,000 crore, and if the portal manages to get even 15 per cent of the action, it will clock up sizeable revenues.

The company's revenue model has defined four objectives in the first phase of its operations: production houses to transact business with suppliers of equipment and services both in production and post-production activties; launching an ASP for procuremnet prior to starting a film and scheduling of production; arranging finance for projects in the film and TV industries; facilitating the discovery of new talent in various areas including acting, modelling, script writing.