Corporate Results of over 2500 companies
Saturday, October 14, 2000

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This week we focus on a complete analysis of the
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USP -- Philips goes in for unique retail training programme
It is a USP of a different kind. Philips India Ltd has undertaken a unique retail training programme called the Philips `Unique Selling Programme' (USP), designed to train not only its 120 in-house dealers but also outside dealers and distributors.

Sahyadri top among Marathi channels
As per a TAM Media Research Data survey for the week ended September 30, 2000, Doordarshan's Sahyadri channel has emerged the most popular among all Marathi channels available in the country.

Merloni to launch Ariston split ACs next year
Merloni TermoSanitari (India) Ltd has finalised plans to enter the domestic air conditioner market next year with the launch of a range of spilt ACs under the Ariston brandname.


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