Procter & Gamble reaches out to Hispanics in new campaigns
Procter & Gamble Co. is making a major effort to get its diapers on more Hispanic baby bottoms -- and to endear its products to the rest of the family as well. All agree that the Latin market is hot, but solid statistics are hard to find.

The makings of the new Marico manager
The new culture sweeping across Marico Industries, the Rs 650-crore maker of key brands like `Parachute' and `Sweekar' is based on two simple triggers -- act fast on ideas and execute them as quickly as possible -- but it could rocket Marico ahead of the competition.




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