Ajanta Pharma to extend Pinkoo brand equity across categories
The Mumbai-based Ajanta Pharma is working on a comprehensive strategy to cash in on the success of its paediatric brand, Pinkoo. Besides a slew of brand extensions in the pipeline.

Radico Khaitan to market international wine brands
Liquor major Radico Khaitan and its joint venture company Whyte and Mackay, is planning to get into wholesale marketing and distribution of international brands. The company is also planning to introduce wines in the Indian market.

SurfGold, tsn cash in on e-chips
Loyalty solutions provider SurfGold.com has tied up with multi-brand, multi-shop cybermall tsnshop.com. The tie-up makes tsnshop an affiliate/merchant partner as well as a redemption site.


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