Firstandsecond.com launches book boutiques
Tin Tin, Asterix and Olympics. There will also be different sections dedicated to individual publishers, besides a collection of best-selling titles from a cross-section of publishers across the globe.

Rs 35-crore ad blitz planned for Videocon's Internet televis
In a bid to promote its latest offering Videocon Internet television Videocon International plans to launch a nationwide multi-media campaign within a week.

True North's Chrysler loss gives peek at profit margins
No wonder big ad companies can foot the bill for those Madison Avenue rents. It turns out the business is a lot more lucrative than previously thought, at least for those agencies making car ads.


  Ads on autorickshaws -- Call it mobile marketing
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