"Medybiz is the one-stop shop for all matters related to healthcare," said Mr Suryanarayanan, CEO, Medybiz.com. The site will initially offer five services to consumers in Delhi. This includes an online chemist shop that delivers medicines to consumers at home within 24 hours with guaranteed supply of prescribed medicines without brand substitution, he added.

The site will also have a Medylab, that will offer customers diagnostic and pathological testing facilities at home such as blood sugar and lipid profile check-up, including mobile x-ray and ultra sonogram, in the comfort of their homes.

The Medycall service will offer 24-hour medical services by registered medical practitioners and Medycab, will offer medical taxi and ambulance service. Medyappoint will enable patients to make appointments with doctors and specialists online.

All the services, which can be delivered at home, can be availed either by logging onto www.medybiz.com or by calling the 24-hour Medybiz call centre (9628496222), informed Mr Suryanarayanan.

"We will give you the same price that you will have to pay your chemist at the local phramacy. The revenue model is that the company will buy medical supplies from the wholesale and e-tail, like the local retailer and will operate on the same margins," he added.

The total investments required by the company are Rs 25 crore in the next two years. The company, which is being promoted by Mr Suryanarayanan, Mr K Ravinarayanan, and Mr Partha Pratim Roy, has already roped in an impressive list of strategic investors to tie-up its financials.

In March, when the valuation of the company stood at Rs 18 crore, Kashyap Radiant Systems, which is also a technology partner in the venture had picked up a 15 per cent stake, for Rs 1.35 crore.

Mr Puneet Dalmia, from Dalmia Cements, has picked up a 25 per cent stake in the company. Mr NS Raghavan, co-founder of Infosys Ltd has also recently taken 10 per cent stake in the company. The remaining stake is with the promoters.

With its eyes firmly are on the target market space of Rs 20,000 crore, which is the estimated turnover of pharmaceutical products, Medybiz.com is targeting an ambitious turnover of Rs 15 crore in the first 12 months of operations.

The company, which has currently started operations in Delhi, plans to roll out its services in 12 more cities in the country February. In Delhi, the has tied up with 65 doctors, and some cab services and medical labs.